At 6:45 a.m, the winners of the 2017 North American Car, Truck and Utility Vehicle of the Year will be announced before the day breaks. Profit margins on SUVs and trucks are fatter.
Here are some of the notable vehicle debuts at the Detroit show, which opens to the public on Saturday, January 14.
As other automotive CEOs wonder whether they'll be targeted next by a tweet from President-elect Donald Trump over their company's trade practices, Nissan CEO Carlos Ghosn has a more sanguine view: As long as the prospect of a Trump presidency is boosting expectations for USA economic growth, the auto industry should be happy.
Queue the fawning USA political class now gleefully perpetuating the illusion that the new president-elect of the United States is anything but a huckster. This is part of Nissan's response to US consumers' growing preference for SUVs of all sizes.
Kia Stinger Sedan: This sedan will churn out 365 horsepower. The Stinger - described by the OEM as a five-passenger fastback sports sedan - will go on sale in late 2017. Judging by the current state of vehicle design, that still apparently counts for a lot.
In contrast, only about 4,500 of the Cruzes sold a year ago in the US were built in Mexico.More news: Fox News Settled Claims of Harassment by Ex-Host
Audi introduced the all-new 2018 Audi A4 and S5 Cabriolet in their USA debuts at the show. The brand also is showing a compact crossover concept called UX.
Immediately following Ford's conference will be the auto show debut of the Mercedes E-series coupe at 9:45 a.m. The German luxury automaker displayed a plug-in hybrid version of the vehicle for the first time in Detroit. The state is the number one vehicle-producing state per capita and among the top vehicle producers in the U.S.
Concept X2 - The sporty Concept X2 makes its USA premiere as an urban-concept addition to the compact segment.
Honda Odyssey: Honda Motor Co is expected to come with a new generation of its Odyssey minivan in Detroit. It's already has the Green Car of the Year, and the Motor Trend Car of the Year awards, and now it has claimed the North America Car of the Year as well.
U.S. auto sales hit a record 17.54 million vehicles in 2016, according to statistics compiled last week by Automotive News. For the first time, Ford will offer a diesel engine option in the F-150. The company didn't release any images of the planned models. But by the end of the first day alone, our onsite team covered almost two dozen new models and concepts along with a handful of major announcements and other news.
Toyota Camry: it is reported that the best-selling passenger auto in the United States for the past 15 years gets a major makeover.