In another move similar to Snapchat, Instagram announced Wednesday the launch of ads being introduced to Stories. Signaling strong engagement, one in five stories on Instagram generate a direct message from viewers.
It is with the help of these insights, the advertisers will be able to know the insights relating to their story, and whether their marketing spends have been getting them the right results.
Remember the Instagram Stories feature?
Only a month ago the feature had 100 million users, translating into a 50% grow in just weeks.
Companies will advertise their products on Instagram Stories. And Instagram will be offering a full suite of analytics and metrics for that content, including the number of times a video ad is viewed and commented on.More news: 3 automakers take top awards at North American International Auto Show
The company said they would continue to work on the Story feature and on the addition of new tools. Instagram provides us the flawless tools to build awareness around our recently launched product, Airbnb Experiences, handcrafted trips designed and led by our hosts.
In Instagram Stories, users and businesses can post a string of photos and videos that disappear after 24 hours. "For businesses converted to a business profile, you'll be able to see the reach, impressions, replies and exits for each individual story within Business Tools", Instagram said in the blog post.
The Instagram ads will be a tad bit different from Facebook's in that they will be playing audio automatically.
Meanwhile, Instagram Stories is actually a good place to spawn ads. One thing is for sure: get ready to see a least a few more ads when you open up Instagram to check your Stories. Instagram's version is virtually a carbon copy of the Snapchat feature, which the latter has had since it launched in 2011. With a series of 15-second videos, the lodging giant plans to show how it facilitates unique experiences.
When it comes to stories from businesses, people are highly engaged.