But does Apple - which has a pretty solid track record of making desirable smartphones, tablets and computers - have what it takes to produce a compelling TV show?
The interview began with Kafka questioning Apple's video ambitions.
Apple Music is a subscription based service for Mac and iOS devices that costs $10 a month. Silverman said after Apple showed interest, he slowed the process with the interested broadcast parties, and ended up finding a home for it on Apple Music.
"In general, I think the exclusives are promotions", he said.
However, Cue didn't have much relief for those fans of Amazon shows who want to know when they can watch them through an Amazon app on Apple TV. Just like "Carpool Karaoke", "Planet of the Apps" will only be available to Apple Music subscribers.
The premiere trailer reveals that the series bares many similarities to NBC's The Voice. The main concept of the show is to give app developers a chance to pitch their work to a jury of four celebrity entrepreneurs.
More than 100,000 apps were submitted to the show's producers, but only about 100 were selected for filming. At the end of the pitch, developers choose one of the interested celebrities as their strategic partner - and that's when the real battle begins. "We're going to revolutionize social media!"More news: Trump's Policies Lead to Unemployment in Northern Mexico
This sounds like an interesting element of the show that Apple isn't ready to unwrap the full details on yet.
So, now that you've had your first look at Apple's upcoming original content, do you plan on watching?
The Cupertino tech giant just put out an open casting call for its first original TV series, dubbed Planet of the Apps.
But that's not what we're trying to do. What we've found is we're getting really entertaining half-hour episodes from people being together in the auto.
We first heard about the show last July, when the company was casting it. After all, Carpool Karaoke is a show Apple bought rather than create from scratch, even if it'll be transformed to meet its needs.
The show is expected to be released on Apple Music in the Spring.