In a survey released by Netflix just in time for Valentine's Day, more than 48 percent of couples admitted to "cheating" on their partner by streaming a show they agreed to watch together on their own.
The idea of "TV cheating" has probably been around since the dawn of the weekly television series, but it's been exacerbated by Netflix's enticement to binge-watch.
Netflix says the most loyal viewers are in Netherlands where the study shows 73% have not cheated.
The survey, which polled more than 30,000 couples around the world who stream together, found that 48% of US couples admitted they watched ahead. We've got OITNB, Breaking Bad, House of Cards, Narcos, American Horror Story, The Walking Dead, and Stranger Things.
Netflix also put together some profiles of different types of cheaters, based on the survey.More news: Real Madrid vs. Napoli live stream
Netflix says most TV watchers are not planning to cheat; about 80% of it is unplanned. The company created "Commitment Rings", which used NFC technology to make sure you were only watching a show when your partner was there.
Netflix cheat-watching infographic, that shows 46 percent of. If an entire season is suddenly available to watch in one night, there's nothing but sheer willpower making you wait for the next episode. Since 2013 the number of cheaters has tripled as it has become more socially acceptable to commit streaming adultery.
At least the next time you flip open your computer and find your Netflix viewing history is inaccurate, you'll know you're among the masses. Some users - 11 percent of those surveyed - said they even hid in another room to avoid being caught. Many are still cheating in secret: "45% never admit to their indiscretions". Furthermore, 16 percent of Brazilians believe Netflix cheating is worse than having a lover.
Anxious that cheat-watching will make its way into your relationship?