Aston Martin Launches New Brand AMR At 2017 Geneva Motor Show

The Rapide represents the first tier of AMR, enhancing the four-door sports vehicle with a comprehensive suite of power, chassis and styling upgrades, plus a new interior treatment. The Rapide AMR gets a 600hp 6.0-litre V12 engine that can attain a 320kph top speed.

The name "V" also refers to the best-performing cars in the history of Aston Martin, a lineage started with the first Vantage based on DB2 in 1951. An even more extreme dose is reserved for AMR Pro with track-focused abilities.

The brand's only four-door model also gets unique 21-inch wheels and aerodynamic parts around the auto.

Aston Martin's President and Chief Executive Officer, Dr. Andy Palmer, was quick to confirm that both the Rapide AMR and Vantage AMR Pro concepts are set for production: "As passionate enthusiasts of Aston Martin's competition pedigree, AMR is something we have wanted to bring to fruition for some time". It's claimed to be the maddest Vantage and gets race-spec performance, suspension and styling.

Aston Martin is now in the midst of a reinvention process that sees the company upping the ante on multiple fronts, with the list of fresh efforts being led by the aptly-named Valkyrie hypercar.

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How many of each model will be made?

A striking presence on the Aston Martin stand, the Rapide AMR provides a dynamic and visual blueprint of what the future products from performance brands are will feature in future AMR models.

It is likely to be the final instalment in a full overhaul of Aston's model line-up that started with the new DB11 launched last year and will be followed by the next-generation Mercedes-AMG-powered Vantage later this year, a new Vanquish coupe and DB11 Volante convertible in 2018 and then the first of three DBX crossover models planned.

Red Bull advanced technologies, through its Formula One racing team, has been a project partner for Valkyrie, handling the technical development through Adrian Newey, called a "brilliant engineering guru" by The Verge.