Luxurious watchmaker TAG Heuer and Intel have officially announced the TAG Heuer Connected Modular 45, an Android Wear-powered smartwatch created to combine both style and substance. It's a modular device, with the firm offering "hundreds" of options for personalisation including the choice to swap out the smart module for a more traditional mechanical watch in case, er, you decide you don't want a smartwatch. Only, this time the Connected Modular 45, as the middle part of its name suggests has swappable straps and accessories which give it more than different 500 design combinations.
Additionally, you can customize the buckles, from black PVD to titanium, and there are bracelets that are offered in ceramic, leather, colored rubber, or titanium. Based on the Intel Atom Z34XX processor, the TAG Heuer Connected Modular 45 runs the Android Wear 2.0 platform and comes equipped with 4GB of RAM.
There's a 1.4-inch AMOLED multi-touch display with a tenth of an inch of sapphire crystal on top of it, which makes for a marked improvement over the Modular 45's predecessor, the Tag Heuer Connected. The Connected Modular 45 will carry forward the legacy of TAG Heuer as a watch that is smart and oozes opulence. You can even use the watch without a smartphone, at least for tracking exercise and location.
That's in-line with claims made by Tag's CEO back in January, regarding the company's forward looking take on the staid world of smartwatches.More news: Vancouver companies report positive hiring intentions in Q2: Manpower
Out of the box, the watch is compatible with Google's Android Wear 2. All in all, TAG Heuer promises up to 4,000 unique configurations for the Connected Modular 45. Nonetheless, the ability to dump the digital half if you find it's not to your taste, yet still keep some watch functionality, is a welcome improvement. Users will be able to connect their watches to the Internet via Wi-Fi and cellular networks, connect to Global Positioning System, and store images on 4GB of flash storage in the watch.
The Google Assistant solves one of the biggest problem faced by smartwatch users by bringing a much quicker way to write or respond to messages via dictation.
The Connected Modular 45 collection has been designed in collaboration with both Google and Intel and features NFC for payments, Bluetooth connectivity and a small water-resistant microphone that enables the wearer to communicate with Google Assistant. And, to appeal to those eager to get their hands on one right now, Tag Heuer has made the watch available starting today.