IAG unveils details of new "Level" low-priced long-haul carrier

According to IAG, the parent company of British Airways, Iberia, Vueling, and Aer Lingus, LEVEL will be the a long haul low-priced carrier that will connect Europe with destinations across the Atlantic.

Starting base fares are $149 one-way, IAG said, and tickets are on sale now.

The two initial aircraft will be in a two-class configuration, with 21 premium economy and 293 economy seats.

A new International Airlines Group (IAG) low-fare unit named Level will begin flying from Barcelona to Los Angeles and Oakland, California; Buenos Aires and Punta Cana in the Dominican Republic in June, the British Airways parent announced Friday. Premium-economy passengers will have complimentary checked baggage plus a cabin bag, meals, seat selection and inflight entertainment.

IAG says the A330s will be operated initially by Iberia cockpit and cabin crew. "It will benefit from having the strength of one of the world's largest airline groups behind it", said Willie Walsh, IAG chief executive.

International Airlines Group has revealed that its new long-haul low-priced airline will be called Level and will fly from Barcelona, Spain to four destinations in the Americas. Its Barcelona-Oakland service will compete directly with Norwegian Air, which will launch that route on June 5.

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Known as LEVEL, the new airline will take off in June 2017 from its home base of Barcelona.

Barcelona has been chosen as the first European city for the launch of IAG's new operation but Level will look to expand its flights from other European cities. Those in economy will be able to choose what perks they want to pay for. High speed internet connectivity will be available for a small additional charge.

"This is just the start".

Tim Clark, president of airline giant Emirates has described the presence of these long-haul, low-priced airlines such as Norwegian, Lufthansa and Air Asia as a "gathering storm".

In a statement, IAG indicated definite plans for expansion to other European destinations in the near future.