Uber president quits firm saying its values are 'inconsistent' with his

Uber's president Jeff Jones has joined the #deleteuber movement because he's come to realise the company's values aren't compatible with his own.

Uber president Jeff Jones, a marketing expert who joined just six months ago to help soften Uber's abrasive image, has quit because his "beliefs and approach to leadership" were incompatible with what he "saw and experienced at Uber". For business analysts, Jone's resignation had been predictable, since the company had just announced opening of career opportunity for a Chief Operating Office (COO) to work with Chief Executive Travis Kalanick run the company. "It is unfortunate that this was announced through the press but I thought it was important to send all of you an email before providing public commentary", Kalanick said.

The latter role was one that was concocted after CEO and founder Travis Kalanick was shown getting into a row with an Uber driver on the vehicle's dashcam.

Chamath Palihapitiya, a notable venture capitalist, told CNBC last week that Uber can be a "fantastic" company but only after it fixes everything that is wrong with its culture.

The hiring of Mr. Jones last August was highly publicized by the company.

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But according to technology news site Recode, Mr Jones left because of Uber's continued struggle with issues surrounding sexism and sexual harassment. And while done for different reasons, McClendon and Jones are among a handful of high-profile executives to leave Uber, in one way or another, amid its recent turmoil. Defined by Kalanick's hard-charging style, the company grew in part by flouting municipal regulations, angering taxi cab associations and frustrating many drivers who are not considered employees.

This month Uber also confirmed it had been using a secret technology program called "Greyball", established to evade authorities in cities where the service was banned. Before joining Uber, he was a chief marketing officer for Target Corp.

Earlier this month, executive vice president for product and growth Ed Baker, who was said to have engaged in improper sexual behavior with an employee but not sexual harassment, also stepped down. It says this "crazy cash burn" is taking place as Uber operates with the lowest labor rates it may ever know. Amit Singhal, a top Google engineer, was asked to resign in outcome of failing to disclose a sexual harassment claim against him at his previous employer before joining Uber.

- The company's last funding round in early 2016 raised $1 billion from investors, including General Motors, and valued Lyft at $5.5 billion.