Burger King's Whopper gets negative definitions in ad stunt

Burger King's ad can be found below.

Despite the kinks, Burger King's ad is an inventive - if audacious - marketing ploy and one of the first to specifically target the growing segment consumers who use computer-powered assistants at home.

A vehicle leaves a Burger King restaurant on July 27, 2015 in San Rafael, California.

Google Home owners, your smart speaker was almost hijacked today by an ad.

The 15-second TV ad ends with a Burger King employee asking: 'OK Google - what is The Whopper burger?' - a phrase created to cause the device to reel off facts about the popular patty. So, they've made a decision to have your Google Home, or other Google device do most of the work and advertise for them. However, if you ask what a Whopper is your own voice, Google Assistant still answers.

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The good news for Google Home owners is that it looks like Google has disabled the phrase "Ok Google, what is the Whopper burger?" from this ad.

If you did decide to have Home or Assistant hear the end of the ad, it would have stated the first lines from the Whopper entry on Wikipedia. Burger King did not immediately respond to request for comment. Amazon.com Inc.'s Echo devices and Samsung Electronics Co.'s smart televisions have faced criticism from privacy groups over the extent of the conversations and data that they track. In January, a news anchor accidentally ordered dollhouses through viewers' Echo devices during a segment on Alexa. On Wednesday, pranksters amended the Whopper's list of ingredients to include "100 percent rat", "toenail clippings" and less publishable foodstuff.

If you'd like to get your Google Home in on the advertising fun, you can either watch the ad above, or catch the ad playing starting tonight on MTV, Bravo, and late shows from Jimmy Kimmel and Jimmy Fallon. In February, Google Home users complained about hearing an audio promotion for Disney's Beauty and the Beast movie as part of My Day, a collation of weather forecasts, commute updates, calendar appointments, and news. Google said it was not a movie ad and quickly removed it.

The page also now contains references to the controversy itself and subsequent Wikipedia editing, because the internet is a snake that perpetually eats its own tail.

'If you have a device in your home constantly listening to you, you deserve to be spammed by every ad on TV, ' said Amadi.

Edition: