Hyundai, BMW pull ads from Fox's O'Reilly show

The National Organization for Women called for Bill O'Reilly to be fired Tuesday, following the news of multiple alleged sexual harassment allegations against the Fox News anchor. The Times reported that O'Reilly and Fox News have reached settlements with five women totaling at least $13 million.

In a statement on the O'Reilly controversy on Tuesday, Fox said it was working to address the concerns of advertisers, noting that the companies in question had diverted their funds into other Fox News content.

Luxury auto maker Mercedes-Benz told BuzzFeed News on Monday it pulled advertisements from Fox News's hit show The O'Reilly Factor after several women claimed they were sexually harassed by the show's host, Bill O'Reilly.

"We regularly evaluate our media buys to ensure alignment with our corporate values, and in light of the recent allegations we have made a decision to pull our upcoming ads from The O'Reilly Factor".

Suffice it to say, the allegations were serious enough to convince three major automakers to pull advertising on the number one cable news show, and that's not small potatoes.

Fox News has not yet responded to TooFab's request for comment. A Fox spokesman said Tuesday that these ads are now being airing during other Fox News programming.

Bloom said O'Reilly had told Walsh he would recommend her for a paid contributor role on the network.

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A few seemed to be walking a tightrope on whether or not to redirect their advertising dollars - O'Reilly's show is one of the most viewed on cable television.

O'Reilly has denied that there is any merit to the allegations against him. O'Reilly has always taken the sides of racists and misogynists in the news and promoted schools of thought that undermine the value of women, LGBTQ people, and people of color.

According to ad-tracking firm iSpot.tv, Mercedes-Benz bought an estimated $266,477 of commercials on the show over the past 30 days, the tenth most, and spent $1.3 million in 2016. According to the Times, Fox News's parent company was aware of the sexual harassment suits and settlements and "structured [O'Reilly's new] deal to include more leverage over his behavior".

Walsh said she chose to publicly share her alleged interaction with O'Reilly after a New York Times reporter told her that numerous women who have accused the Fox star of sexual harassment are bound by gag orders related to settlements and can not speak out.

The defections show that the growing scrutiny of the treatment of Fox News' female employees is beginning to have an impact on the business.

The founder of Fox News Channel was forced out in a sexual harassment scandal last summer.

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